J&B is a classic scotch whisky brand that trusted my partner and I enough to let us gild a nose and mouth out of €50,000 worth of 24 carat gold to celebrate the brand's aroma and taste.

This cinema and web commercial sent people to the whisky's website where they could win a chance to search for and win the strange idols.

Director: RBG6
Art Director: Ewoudt Boonstra
Writer: Zack McDonald