Co-founder and CCO of Chaos x Magic. Two decades of award-winning global creative work at agencies like KesselsKramer, Anomaly, McCann, R/GA, and B-Reel across Amsterdam, New York, Portland, and Stockholm.
Chaos x Magic is an independent Amsterdam-based creative agency. We embrace the chaos of today to help brands find their magic. We are built for speed, craft, and cultural relevance. We shape-shift to tackle challenges that big processes and complex structures struggle to answer. Founded by CCOs Zack McDonald and Nils-Petter Lövgren to be infinitely modular, accidentally global and endlessly curious.
Experience:
Anomaly — Amsterdam
B-Reel — Stockholm
Co: Collective — New York
Freelance — Worldwide
KesselsKramer — Amsterdam
KK Outlet — London
McCann — New York
R/GA — Portland
Sid Lee — Amsterdam
SYPartners — San Francisco
Clients:
3 Mobile / Activision Blizzard / Adidas / Amazon / Bonanza Coffee / Bushmills Irish Whiskey / Carrera / Coalition To Stop Gun Violence / H&M / H&M Beauty / H&M Man / The Hans Brinker Budget Hotel / Heineken / Facebook / Foot Locker / Fox Sports / Frozen Dutch Ice Cream / Google / IKEA / ING Bank / J&B Whisky / Johnnie Walker / Johnnie Walker Blue Label / KICKS Beauty / LEGO / Minecraft / Nike / Nike Basketball / Nike Football / Nike Running / The North Face / Protest Boardwear / Ramsbury Single Estate Distillery / Save The Children / Sir Hotels / Storytel / Stokke / Tenue / Toca Boca / Wild Earth Dog Food / YouTube
Recognition & Coverage:
Adage A-List / ADC / ADCN / Adweek / BBC News / Buzzfeed / Campaign / Cannes Lions / Clios / Clio Sports / Communication Arts / Creativity / Creative Review / Creativepool / D&AD / The Daily Mail / The Economist / Effies / Esquire / Fast Company / Gizmodo / Grafik / GQ / The Guardian / The Huffington Post / Hypebeast / Hypebae / It’s Nice That / The Japan Times / Juxtapoz / The LA Times / Lürzer’s Archive / New York Festivals / One Show / PSFK / Radio Mercury Awards / Roygalan / Shorty Awards / shots Awards / shots / The Telegraph / The Times / Vogue / Wallpaper* / Webbys / Wired