A global campaign for Storytel’s modern re-telling of the dystopian classic. If we listen closely, the themes of Orwell’s 1984 could be headlines pulled from today’s news. What’s more, 1+9+8+4 = 22. Coincidence, or warning? The campaign positioned the audiobook release less like an ad and more like a blockbuster trailer for a must-see piece of entertainment.
Executive Creative Director
B-Reel
Executive Creative Director:
Zack McDonald
Creative Directors:
Afshin Moeini
Christian Poppius
Director:
Daniel Eskils
Agency:
B-Reel