A global campaign to launch IKEA’s yearly theme: textiles. Rather than indulging in a world of softness, we did the opposite — showing how hard life can be when there are no fabrics in sight. The campaign included a limited edition product range and a short film digitally embedded in that year’s IKEA catalog — which was delivered to more than 211 million people around the world.
Creative Director
McCann
Executive Creative Directors:
Linus Karlsson
Andreas Dahlqvist
Creative Directors:
Zack McDonald
Koen Malfait
Creatives:
Zorica Radovic
Shelia Johansson
Film Director:
Olivier Babinet
Photographer:
Brian Finke
Agency:
McCann