A global brand campaign for Absolut that brings together dance, passion and cocktails into one unforgettable mix. The campaign is built around a giant cocktail dance battle, featuring various dance crews representing their favorite Absolut cocktails. Featuring stunning choreography by Shay Latukolan and a re-imagined version of the 90s classic “Free Your Mind” by Channel Tres. The campaign includes TV, cinema, social, OOH and in-store. Created by Chaos x Magic with The Mix Stockholm.
Chief Creative Officer
Chaos x Magic
Chief Creative Officers:
Zack McDonald
Nils-Petter Lövgren
Director:
Henry Scholfield
Agency:
Chaos x Magic
The Mix Stockholm