A global holiday campaign for LEGO featuring a mischievous brick-built cat who crashes the most magical time of the year. Born from the imagination of kids, Cataclaws was created to remind everyone that there’s nothing more important than playing together during the holidays. This campaign includes TV, social, OOH, an hour long ASMR Cataclaws fireplace video, custom LEGO Minifig Cataclaws sweaters in stores and spectacular 3D DOOH. Created by Chaos x Magic with Our LEGO Agency.
Chief Creative Officer
Chaos x Magic
Chief Creative Officers:
Zack McDonald
Nils-Petter Lövgren
Director:
Alaska
Agency:
Chaos x Magic
Our LEGO Agency
