The Demon Meat Shake

Fresh meat for Diablo super fans.

Client: Activision Blizzard
Agency: B-Reel

For the long-awaited launch of Diablo IV, we brought hell to the doors of gamers across the US. During the Diablo IV Beta, billions of demons were slayed. We couldn’t let all that demon meat go to waste. So we chopped, blended, drained, and poured. The Demon Meat Shake. A viral hit.

Chief Creative Officer

B-Reel

Chief Creative Officer:

Zack McDonald

Creative Directors:

Afshin Moeini
Christian Poppius

Creatives:

Gustav Gabrils
Claes Holm
Gustav Stockman
Sofi Faxling

Director:

Tuuka Kaski

Logo illustrator:

Mander

Agency:

B-Reel