Do Something. Change Everything.

A global creative platform titled “Do Something. Change Everything” for IKEA to tackle planet-sized problems with people-sized solutions. A POV, a philosophy, a manifesto that grew to encompass all of IKEA’s global sustainability communication. For its launch, we created a number of films, posters, social and in-store materials. The platform debuted at Milan Design Week and was presented to the world at Davos by IKEA’s CEO. Created by Chaos x Magic.