Ever wonder why it’s called makeup? It’s because you’re supposed to make it up as you go. And with every stroke of lipstick, blush and mascara, you’ve got the power to Make Up Stories. We launched the brand with two seasons worth of content, first mascara and then lipstick, both heavy on social and OOH. Below is a selection of online films used primarily on YouTube and TikTok. If you want to see the full campaign, just ask.
Chief Creative Officer
B-Reel
Chief Creative Officer:
Zack McDonald
Creative Directors:
Christian Poppius
Afshin Moeini
Creatives:
Anna Zetterlund
Sofie Edman
Director:
Johnny Kangasniemi
Agency:
B-Reel