Move With Hart

One very awkward press conference.

Client: Nike
Agency: R/GA

Kevin Hart — the blockbuster comedian and movie star — teamed up with Nike to run the iconic Hood To Coast relay race — 198 miles from Mt. Hood to the Oregon Coast. To make the announcement, we flipped one of the world’s most boring conventions — the press conference — on its head to give Kevin an unexpected platform to do what he does best: make it awkward. The result was the most buzzed-about Hood To Coast in the race’s history.

Creative Director

R/GA

Online Content

Case Study

Creative Director:

Zack McDonald

Creatives:

Nick Moss
Dan Northcote-Smith

Director:

Joey Garfield

Producer:

Kira Doyle

Agency:

R/GA