Kevin Hart, the blockbuster comedian and movie star, teamed up with Nike to run the iconic Hood To Coast relay race: 198 miles from Mt. Hood to the Oregon coast. To make the announcement, we flipped one of the world’s most boring conventions, the press conference, on its head. It gave Kevin an unexpected platform to do what he does best: make it awkward. The result was the most buzzed-about Hood To Coast in the race’s history.
Creative Director
R/GA
Online Content
Case Study
Creative Director:
Zack McDonald
Creatives:
Nick Moss
Dan Northcote-Smith
Director:
Joey Garfield
Producer:
Kira Doyle
Agency:
R/GA