Kevin Hart — the blockbuster comedian and movie star — teamed up with Nike to run the iconic Hood To Coast relay race — 198 miles from Mt. Hood to the Oregon Coast. To make the announcement, we flipped one of the world’s most boring conventions — the press conference — on its head to give Kevin an unexpected platform to do what he does best: make it awkward. The result was the most buzzed-about Hood To Coast in the race’s history.
Creative Director
R/GA
Online Content
Case Study
Creative Director:
Zack McDonald
Creatives:
Nick Moss
Dan Northcote-Smith
Director:
Joey Garfield
Producer:
Kira Doyle
Agency:
R/GA