Never Stop Playing

A global brand campaign for LEGO featuring Hollywood icon Tom Holland encouraging the world to Never Stop Playing. In the 2 minute centerpiece film of the campaign, Tom plays a variety of different roles—from legendary footballer to TED talker to an evil boss—each facing the choice to play or not play. This massive campaign includes TV, social, OOH, a special Snap activation, and spectacular 3D DOOH in places like Times Square and Piccadilly Circus. Created by Chaos x Magic with Our LEGO Agency.