Nike Run 24.7 FM

Call it a love letter to New York and those that run it. Together with Nike Running we celebrated a unique kind of workout experience. Because for better or worse, New York running is completely one-of-a-kind. If you can run here, you can run anywhere. This hyperlocal campaign was off to the races as the city was warming up for the biggest one of the year, NYC Marathon, and it continued to run both during and after. As runners blasted their workout tunes, we chimed in with a little extra in-ear motivation: NIKE RUN 24.7 FM, a radio station that became the heart and voice of the campaign.