A global campaign to reposition Carrera sunglasses as a brand for young, adventure-seeking travelers. We worked with photographer Magdalena Wosinska to capture a group of friends sunbathing on moving trains, motorcycle surfing along Highway One and cannonballing into Ojai hot springs.
Creative Director
Anomaly
Executive Creative Director:
Richard Mulder
Creative Director:
Zack McDonald
Creatives:
Daan van Dam
Bas van de Poel
Producer:
Ezra Xenos
Director & Photographer:
Magdalena Wosinska
Agency:
Anomaly