A global campaign for H&M Man that speaks the language of guys. Unlike women most men don’t find style inspiration through runways or traditional fashion films. They find it in the entertainment they love. Enter Pete Davidson.
Executive Creative Director
B-Reel
Executive Creative Director:
Zack McDonald
Creative Directors:
Afshin Moeini
Christian Poppius
Director:
Tim Goodsall
Agency:
B-Reel