Since Way Back

A long-running campaign featuring real friends.

Client: Bushmills Irish Whiskey
Agency: KK Outlet

While most whiskey brands focused on functional benefits and the date they received their license to distill, we took a more unconventional and emotional approach: the  friendships formed over glasses of the good stuff. This campaign began as “Bushmills Brothers” in the UK and Europe before becoming an iconic influencer program in the US.

Creative

KK Outlet

Creatives:

Zack McDonald
Richard Walker
Dave Bell

Strategist:

Chris Barrett

Photographer:

Jonathan Mannion

Producer:

Marla Ulrich

Influencer Agency:

Cornerstone

Agency:

KK Outlet