While most whiskey brands focused on functional benefits and the date they received their license to distill, we took a more unconventional and emotional approach: the friendships formed over glasses of the good stuff. This campaign began as “Bushmills Brothers” in the UK and Europe before becoming an iconic influencer program in the US.
Creative
KK Outlet
Creatives:
Zack McDonald
Richard Walker
Dave Bell
Strategist:
Chris Barrett
Photographer:
Jonathan Mannion
Producer:
Marla Ulrich
Influencer Agency:
Cornerstone
Agency:
KK Outlet