Streaming Is Believing

Streaming entertainment is incredibly crowded and competitive in the Nordic countries. Most of the established players have strong brands and well-known properties to work with. That wasn’t the case with Amazon Prime Video. So instead we tapped into Nordic folklore to portray Prime Video as a (friendly) monster coming to this little part of the world. We sign the campaign with the semi-supernatural “Streaming is Believing” tagline to end with a wink and push trial.