The Hunt For Aroma & Taste

To highlight the superior aroma and taste of J&B, we did something rather strange: we gilded a nose and mouth out of fifty thousand Euros worth of gold and “hid” them inside the Internet. We created one of the first immersive, 360 online games that featured odd nose and mouth characters in a surreal version of London — the place where J&B was created. The result was a success — sales soared and two lucky people now own a very odd conversation piece.