The Hunt For Aroma & Taste

To highlight the superior aroma and taste of J&B, we did something rather strange. We gilded a nose and a mouth from fifty thousand euros worth of gold, then hid them inside the internet. We built one of the first immersive, 360-degree online games, featuring our odd nose and mouth characters in a surreal version of London, the place where J&B was made. Sales soared. And two lucky people now own a very odd conversation piece.