The Worst Hotel In The World

For the most daring Hans Brinker campaign yet, we shunned the ads and posters that had worked so well in the past in favor of a travel book that our audience would have to pay for. The book, still a best-seller found in travel sections of physical and online bookstores around the world, turned out to be a PR machine that generated international news coverage for a ratty hostel in Amsterdam. The greatest irony: the book costs more than a room at the hotel.