When American-owned Fox Sports bought the rights to the Dutch football league, they knew they’d be greeted with skepticism by a nation that treats the game like a religion. We made work that showed Fox loved and understood the game as much as the fans did, partnering with two of our favorite football-obsessed directors, Johan Kramer and Victor Ponten. The result: record-breaking ratings and new subscriptions.
Creative Director
Anomaly
Follow-up Campaign
Executive Creative Director:
Richard Mulder
Creative Director:
Zack McDonald
Creatives:
Daan van Dam
Bas van de Poel
Producer:
Ezra Xenos
Strategist:
Amanda Feve
“Totaal Football” Director & Photographer:
Johan Kramer
“Football Is Back” Director:
Victor Ponten
Agency:
Anomaly