Totaal Football

An ode to Dutch football.

Client: Fox Sports
Agency: Anomaly

When American-owned Fox Sports purchased the rights to the Dutch football league and launched they knew they would be greeted skeptically by a nation that treats the game like a religion. We created communication aimed at showing that Fox loves and understands the game just as much as the fans — partnering with two of our favorite football-obsessed directors, Johan Kramer and Victor Ponten. The work led to record-breaking ratings and new subscriptions.

Creative Director


Follow-up Campaign

Executive Creative Director:

Richard Mulder

Creative Director:

Zack McDonald


Daan van Dam
Bas van de Poel


Ezra Xenos


Amanda Feve

“Totaal Football” Director & Photographer:

Johan Kramer

“Football Is Back” Director:

Victor Ponten