A global rebranding of a classic agency. Inspired by their Mad Men-era motto “Truth Well Told.” We created a graphic identity, tone of voice, manifesto film and other fun bits like an agency ViewMaster that laid out McCann’s new creative vision in a surreal and surprising way. We sincerely hope that H.K. McCann is spinning in his grave right now.
Creative
McCann
The Remix





View-Master Reel
Executive Creative Director:
Linus Karlsson
Creatives:
Zack McDonald
Koen Malfait
Film Director:
Daniel Eskils
Agency:
McCann