Truth Well Told

Getting weird with the world’s oldest ad agency.

Client: McCann

A global rebranding of a classic agency. Inspired by their Mad Men-era motto “Truth Well Told.” We created a graphic identity, tone of voice, manifesto film and other fun bits like an agency ViewMaster that laid out McCann’s new creative vision in a surreal and surprising way. We sincerely hope that H.K. McCann is spinning in his grave right now.

Creative

McCann

The Remix

View-Master Reel

Executive Creative Director:

Linus Karlsson

Creatives:

Zack McDonald
Koen Malfait

Film Director:

Daniel Eskils

Agency:

McCann